PRIVACY POLICY
Buffalo Wild Wings, Inc., its subsidiaries and affiliated companies and franchisees, (collectively “BWW,” “we” or “us”), appreciate your patronage and take your privacy very seriously. As a result, we’ve developed the following policy terms which apply to BWW and all websites and mobile applications owned and operated by BWW, including, but not limited to, the buffalowildwings.ca site, the blazinrewards.com and bdubshuddle.com sites, and the B-Dubs® Mobile App (collectively the “Site(s)”).
We encourage you to read this Privacy Policy carefully to understand what personal information we may collect from you through our Sites, how we may use or share this information, and what steps you may take to control such use or sharing. By providing BWW with your personal information, you agree that we may collect, use, retain and disclose your personal information as set out in this Privacy Policy.
What We Collect
We collect the information you affirmatively choose to provide us, such as when you provide your name, contact information, your likes and dislikes, the pages you access and similar information for such purposes as purchasing products, transmitting payment information for online or mobile orders, creating an account, joining our rewards or loyalty programs, joining our panel pool, subscribing to our email newsletters or email marketing, sending inquiries or participation in our guest survey program, filling out a survey, entering contests, participating in promotions or electronic activities, posting comments on a Site or otherwise regarding a BWW restaurant or otherwise interacting with our Sites. By accessing the Sites, you consent to receive materials and understand and acknowledge that you may receive emails and other communications from BWW. When you purchase food or a product from our Sites, we ask you to provide information to fulfill your order, including your name, email address, phone, and method of payment to facilitate your purchase. If you create an account through one of our Sites, this personal information will be stored by us or one of our partners. If you purchase products as a Site Guest, we will not store the personally identifiable information you provide in connection with that purchase, except that certain information you provide at checkout will be embedded into your order and stored only for purposes of completing your order.
We also collect your information through the use of first and third party cookies. Cookies are pieces of data your web browser stores on your hard drive to allow our Sites to provide you with enhanced services. Cookies allow us to store products in your online shopping cart, process orders, and recognize whether or not you have visited our Sites before. This provides us with important marketing information and lets us know how we are doing at both attracting new visitors and maintaining relationships with our existing customers.
If you wish, you can set your browser to refuse cookies. However, keep in mind that cookies are required to place an online order and for other user-friendly Site functions, so blocking cookies will negatively impact your Site experience. Should you wish to block cookies through your web browser, you may still navigate our site by calling our Guest Relations Department at 1-800-499-9586, and asking for assistance.
In some cases, we may also collect aggregated data or anonymized data that does not directly identify you, or we may collect information from third-party sources, including social media sites and other sites with which we may partner on BWW branded promotions. For example, if you post a comment on our Facebook page or send us a message on Twitter, we may collect and use that information as described in this Privacy Policy. Please note that we may combine this information with other information that we collect about you and use it as described herein.
What We Do With Collected Information
We use the personal information we collect for various purposes, including to complete a purchase that you initiate, to respond to your requests for information, to manage our Sites, to allow you to participate in electronic activities, marketing analysis, marketing communications, facilitating loyalty programs, in any manner specifically disclosed prior to your submission of the information, and for other lawful purposes upon receipt of your consent as required by law. From time to time, we may also contact customers by email, phone or mail for such purposes as to inform them of new products, services and special offers, administer a survey, or to follow up on previous interactions. You may revoke your consent to our collection and use of your personal data at any time free of charge by following the opt-out instructions generally provided in such communications. In accordance with Canadian legal requirements, requests to unsubscribe from electronic messages will be processed within 10 business days of receipt. Message and data rates may apply to any texts or data used on your mobile phone to interact with our Sites, and all charges are billed by and payable to your mobile service provider. BWW reserves the right to remove subscribers from our messaging database at any time in our discretion.
If you indicate you would like to receive certain promotional materials from us, we might also share your information with like-minded, carefully-screened companies who provide products and services we believe might be of interest to you. You may choose to opt-out of these communications at any time. If you have an account with us, you may opt-out by signing in to your account and changing the profile information. Should you have questions about how we use your information, feel free to send us a message by visiting the Contact Us section of any of our Sites. Alternatively, you can contact us at 1-800-499-9586, and speak with a Customer Service representative who can update your account accordingly.
We will not sell or rent the personally identifiable information you provide to us to any third party, except as stated herein. We may share your information within the BWW organization and with our franchisees, with current and future affiliated companies, and with reputable third parties upon further consent as required by law, as needed. These third party services may include such tasks as maintaining and managing customer information, providing customer services, taking and fulfilling orders, conducting BWW promotions and surveys, and communicating effectively with you or our other customers. We do not authorize those third parties to make any other use of your information other than for the purpose of performing their contracted services or maintaining security measures relative to your information. Such third parties shall be obligated to maintain confidentiality of your information, and we will hold those third parties accountable for any discovered violation of confidentiality of your information. We and our service providers store and process your personal information in the United States.
We may also disclose your personal information to third parties if we believe disclosure is appropriate to comply with law, regulation, legal process or government request. Additional consent may be requested in order to take such actions as enforcing the terms of any BWW policy or protecting the rights, property or safety of BWW, our associates or our customers. This may include assistance in fraud protection and investigation. In addition, we may share or transfer your information in connection with a substantial corporate transaction, such as a merger, consolidation, asset sale, or in the unlikely event of bankruptcy.
Links and Third-Party Content
Our Sites may contain links to other websites, which are not under our control. We provide these links as a customer convenience and to allow advertisers to promote their own sites or products, and do not endorse those sites, companies or their products or services. Also, when you link to our Sites from another site, the originating site may collect information about you. We do not review, control or monitor the practices, information or materials on any other websites, and are not responsible or liable for the communications, practices, information, content or materials from any of those sites. You are responsible for understanding and adhering to any other website's terms and conditions.
Secure Online Ordering
RESIDENTS OF QUEBEC ARE NOT ABLE TO PARTICIPATE IN ONLINE ORDERING AT THIS TIME. For your security, we only store your credit card information if you choose to set up an authorized account with one of our Sites. In that case, it is stored on a secure computer in an encrypted format. If you do not set up an account, you will have to enter your credit card information each time you order. We understand that this may be a little inconvenient for you, but some customers appreciate the added security.
When you do place an order, your address and credit card information is transmitted using industry standard encryption technology called secure socket layers (SSL) which ensures that it is encrypted during transmission. Additional security assurances are given by the locked padlock icon or solid key icon at the bottom of your browser window, and the letters "https" (rather than "http") located in the URL address window at the top of your browser.
Children's Privacy
We are very concerned about protecting the safety and privacy of children. It may be possible for minors to sign up and participate in some of our programs, such as Hometown Highlights. Otherwise, our Sites are not intended for minors, and we do not specifically collect information about children and do not sell products for purchase by children. In all cases, if you are under the age of majority in your province or territory, get your parent's consent before giving out any personal information online. In no circumstances are our Sites intended for children under the age of 13.
Updating Personal Information
Subject to applicable laws, you have the right to access, correct, update, delete, block or limit our use of your personal information within the systems that are intended to store your personal information. To access, update, or correct your personal identification from the applicable systems, you may do so at any time by logging in to the corresponding system and revising your information. Some systems may provide a corresponding link in electronic communications to change your information in order to access your account to change your personal information. For other requests, please contact us at the address below, and clearly describe your request. We will try to comply with your request as soon as reasonably practicable and always under the timeframes set forth by applicable laws.
Privacy Policy Changes
We reserve the right to amend this Privacy Policy at any time. Any such amendments to this Policy may apply to information we collect in the future as well as any information we obtained from you prior to such amendment. We will post all changes to this Policy on the Sites, and we encourage all visitors and users of the Sites to check this policy from time to time.
This Privacy Policy was last updated on: September 18, 2017.
Overview of Changes from Previous Policy: We added further clarification regarding the use of collected information.If you have any questions about our Privacy Policy, please contact us at:
Buffalo Wild Wings Attn: Legal Department Privacy Counsel, 3 Glenlake Parkway NE, Atlanta, GA 30328